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Why Most Projects Customize Their KVS Themes

When website owners choose a KVS theme, they often expect that after installation they can immediately launch and start working without any additional steps. And this is absolutely true — our themes are fully ready to use out of the box, optimized for monetization and SEO, and allow you to go live quickly with a professional design.

However, as the project grows, most clients eventually decide to adapt the theme to their own vision, audience, and strategy. Not because the theme is not enough, but because every project evolves in its own direction and the level of competition in this niche encourages uniqueness.

In this article, we explain why 70–90% of projects eventually customize their themes, and what solutions we offer for those who want to enhance and personalize their KVS websites.

A Ready-Made Theme Is a Strong Starting Point

First, it is important to highlight the following:

Our themes are complete, fully functional products.

Once installed, you get:

• A modern responsive design
• Well-thought-out UX
• SEO-optimized structure
• Convenient navigation and content filtering
• Built-in monetization placements (including VAST, banners, popunders)
• Analytics integrations

This means you can launch without any custom development and start attracting traffic right away.

But once the website starts gaining traction, owners often want to move faster and grow further, which is when customization becomes a strategic step rather than a requirement.

Why Projects Choose to Customize Their Themes

1. Branding and Uniqueness

The video content market is highly competitive. Users visit many websites, and it is easy to get lost among platforms that look similar.

That is why clients often request:

• Visual style changes
• Branding adjustments
• UI/UX improvements
• Unique layout updates and custom elements

The goal is to create a memorable user experience that sets the site apart.

2. Expanding Monetization

Monetization is one of the most common reasons for customization.

Each project chooses its own monetization model, such as:

• Native ads
• VAST and prerolls
• Affiliate integrations
• Premium restricted access
• Donations
• Crypto payments
• Custom ad layouts

The more advanced the monetization model, the more customization is required to support it.

3. SEO Optimization and Strategy Adaptation

Different websites rely on different traffic sources: SEO, social media, shares, Telegram, or paid promotion.

Some clients need extended filters, others require enhanced internal linking or content recommendation systems. While our themes are already SEO-friendly, we frequently implement:

• Extended schema markup
• Improved page structure
• Smart block and recommendation logic
• Load speed optimization for Core Web Vitals

4. Improving User Experience (UX)

User behavior varies depending on region, niche, and content type. What works well for one project may need a different approach for another.

This often results in customization of:

• Navigation and menu structure
• Video pages and model pages
• Display of tags, categories, collections
• Recommendations, playlists, and watch history

The objective is to ensure that users stay longer and engage more with the content.

5. Growth, Scaling, and New Features

When a project becomes stable, owners usually want to:

• Add new sections (for example, a blog, studios, models, top lists)
• Extend functionality
• Improve analytics
• Enhance mobile experience
• Increase speed and stability

Customization helps unlock the next level of growth.

What We Offer

We understand the most common customization requests, and we provide flexible services that allow each client to choose the best approach for their needs.

1. Quick Custom Edits

Perfect if you need small improvements or visual updates:

• Colors, fonts, buttons
• Individual blocks or pages
• Ad placement changes
• Mobile layout adjustments

Delivery time: 1–3 days.

2. Advanced Customization Based on Project Strategy

For those who want to strengthen their website or tailor the theme more deeply:

• UX enhancements
• SEO improvements
• Monetization adjustments
• Analytics and tracking integrations
• Additional modules and functionality

3. Unique Custom Theme Based on Our Core

If you want a fully unique solution:

• Custom design
• Original UI/UX
• Branded layout
• Extended functionality
• Post-launch support

You receive a product that stands out visually and functionally.

Ongoing Support After Purchase

We do not leave clients on their own after the theme is installed.

If needed, our team provides support to:

• Adjust themes to KVS updates
• Implement new features
• Improve performance and KPIs
• Consult on further development

Conclusion

A ready-made theme is an excellent way to launch quickly, professionally, and effectively.

As your project grows, customization becomes a natural way to increase engagement, improve UX, enhance monetization, and differentiate your brand.

Our mission is to help clients make the right improvements with maximum benefit and minimal unnecessary cost.

If you would like to discuss which upgrades could bring the most value to your specific project, we are happy to help.